from the original community products that may be seen in abundance in the market to raise the standard Modify the form and develop into products with a modern design, beautiful, pleasing, but still maintain the unique elegance of the community, not leaving the original foundation. Adjust the new format to meet the buyer’s preferences. through support from Pattarapat Chaipattana Foundation under the concept of sufficiency economy so that the community can stand on its own
Covid-19 epidemic in the past It has a wide impact on health and the economy. Many businesses were so affected that they had to shut down. Not many people lacked income for sustenance. The housing community is another group that is hard to avoid. The National Housing Authority has found a way to develop community housing based on the concept. “Communities must be able to stand on their own.”
The promotion of vocational training for residents in the community is one of the activities that the National Housing Authority has continuously undertaken. in order for the community to have a stable income Able to support and support a family Many communities of the National Housing Authority have grouped together to create quality community products with exquisite craftsmanship, but the product form may not be suitable for a wide range of consumers and distribution channels are still available. stay limited
“Nattaphong Pantakiatpaisan”, the chairman of the National Housing Authority, and “Taweepong Wichaidit”, the governor of the National Housing Authority and the administration. Together, they pushed forward the idea of elevating housing community products to the premium market segment. Create value and add value to community products. Make your brand known to generate sustainable income for the community
Meeting with Mr. Phakamon Rattaseree, Director and Deputy Treasurer Chaipattana Foundation It has led to a cooperation project between the National Housing Authority and Pattarapat. The Chaipattana Foundation in raising the quality of life in the community both in the aspect of sustainable community agriculture and the dimension of upgrading community products To restore and heal the community from the Covid-19 crisis and develop the community to be able to rely on themselves by adopting the Sufficiency Economy Philosophy of His Majesty King Bhumibol Adulyadej Maha Bhumibol Adulyadej Maharaj Borommanatbophit came to practice as one of the solutions to reduce the economic inequality of the country.
With this idea, Khun Nuttaphong said, “There are many communities in housing. Many have developed community products. It is a community economy if it is elevated to the next level and connected to the economy in the big picture. By keeping the original identity but extending to create added value through design will increase the income of the community The product is in demand The people of the community will be able to live, have enough to eat and can adapt to various changes according to the economic situation. Preparing to enter a valuable aging society Earning income after labor, working from home, these 2 pilot projects are learning together for all parties. Let the community see their potential that it can go further than ever before Realize the results. The Chaipattana Foundation’s approach is the answer.”
in the dimension of sustainable community agriculture (Agriculture/Building) will be distributed the seeds bestowed by Her Royal Highness Princess Maha Chakri Sirindhorn. Department of Her Royal Highness Princess Maha Chakri Sirindhorn Her Royal Highness Princess Maha Chakri Sirindhorn to the community in 10 pilot projects, along with training and knowledge on organic agriculture to the community by adhering to the principle of “eat, sell, have leftovers”, grow their own, eat by themselves, and if the rest can be sold to generate income or distribute It’s a truly sufficiency way.
As for the dimension of upgrading sustainable community products, Standards have been developed and product enhancements have been made in pilot projects. The Chaipattana Foundation and the National Housing Authority have visited 2 communities, namely the Eua Athon Wat Ku 2 Women’s Vocational Development Enterprise Group and the Eua Athon Bueng Kum Project. to provide product knowledge We can’t deny that sometimes the traditional look of a community product fails to capture the attention of buyers. Maybe with a shape that is not modern or a product that is difficult to use
but a box of contemporary shapes The cushions are meticulously sewn with good quality fabrics with beautiful patterns. and products with a variety of chic designs that catch the eye The kind that can be sold in leading department stores without shame. or to buy and use Decorate the house, it’s right. It is another work of the people of Wat Ku 2 and Bueng Kum housing communities that have passed on knowledge and advice from both the National Housing Authority and from Pattarapat. Chaipattana Foundation brought in expert speakers who assisted in product design training like Ajarn Araya Santisan, a former teacher of the Faculty of Architecture Kasetsart University become a lecturer to the people of Wat Ku 2 community by helping to recommend the design and look at the identity of each community To make the event have a story and interesting to elevate the product to the international level. And most importantly, courtesy of Jim Thompson, who has provided high quality fabrics to the community at no cost, so that the community can continue to develop and create added value for the products.
from traditional community products through design, modification, adjustment of form and pattern With the knowledge of experts such as professional product designers Combining the unique elegance of the residents of the housing community Become a product that creates both value and added value to both the product itself. and create pride for the residents of the housing community as well Of course, making the adjustments from what you used to do is not easy. opening the minds of the community to acquire new knowledge change the old way still an important factor and whenever the community is ready to adapt Upgrading product standards will begin to see results
Mr. Phakamol, Director and Deputy Treasurer Chaipattana Foundation has given the principle of community product development that “Community must be ready to act. including being open to accepting changes Because the product design concept must be modified to be different and modern. Or choose to use a wider variety of materials. In addition, the standard of the product must be maintained to maintain quality. in order to be marketable As well as being punctual in producing products and delivering products to sell, it is important to create products to be proud of. Don’t make people buy out of pity. The person who buys the product must have a real desire for that product. So there will be sustainability of the product.”
Pattarapat, Chaipattana Foundation does not just help develop products for the community. but also provide marketing knowledge and find distribution channels to the community as well It can be called a helping hand from start to finish. Most importantly, the Chaipattana Foundation has also ordered community products to be sold in Pattarapat stores and will be sold at the 2nd “The Royal Gift Festival” gift festival organized by Central Group at Central World Department Store. In the beginning of December to come as well.
This is an important step for community products to be able to build a brand known. Generate more income than before and also create pride for the people of the community In which Mrs. Ruchanidaporn Chaipanithan, President of Eua Athon Wat Ku 2 Women’s Career Development Enterprise Group, said that
“Today I’m glad to take another step up. From the start of only a few members I would like people in the community to come together to learn and expand community products with the Eua Athon Wat Ku 2 Women’s Career Development Enterprise group because they can be used to support themselves and their families. It is another way of generating income as well.”
From the first step of the initiative on 20 May 2020, just over five months have passed, the results obtained in these two pilot projects are tangible. Covid-19 Crisis Encourage all parties to cooperate look further change faster If this kind of project is extended to every community continuity It will solve long-term problems of the basic economy very well.
In this regard, the drive towards sustainability of community product production will occur. If the people of the community have unity support each other open to accepting changes and ready to develop products to meet international standards add value including receiving assistance and support from various agencies In particular, the Chaipattana Foundation provides useful advice and opinions from direct experience. and working with the community seriously
This is truly a “victory of development”.
